NEW MEDIA & MORE

FOCUS: The Next Killer Ap


E-letter of DAY Communications
MAY-JUN 2008
       


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NEW MEDIA & MORE looks at the news

Interesting new media concepts gleaned from Springwise.com:
WEbook.com - home of groundbreaking User-Generated Books
Kluster.com - the crowdsourcing platform designed to help crowds develop new concepts (requires Flash 9 to view)
Knewsroom.com - publishes the "Knews” every morning, featuring the previous day’s top stories in politics, business, technology, design, sports and entertainment. "Which stories rank as most important is decided by the audience of readers, in Digg-like fashion. Going far beyond Digg, though, Knewsroom rewards contributors with a portion of 20 percent of every dollar it earns in advertising revenue. ...Contributors of original content can earn an extra USD 150 for their submissions as well."

Shrinking ad revenue realigns U.S. newspaper industry
By Richard Pérez-Peña Published: February 7, 2008
http://iht.com/articles/2008/02/07/business/paper.php
In just the past few weeks, The San Diego Union-Tribune eliminated more than 100 jobs, one-tenth of its work force. The Chicago Sun-Times began a round of deep newsroom layoffs, then put itself up for sale, and publishers in Minneapolis and Philadelphia warned that tough economics could force cuts there. Not long ago, news like that would have drawn much commentary and hand-wringing in the newspaper business, but in the past few months, reductions have become so routine that they barely make a ripple outside each paper's hometown. ...Talk of the demise of newspapers is older than some of the reporters who write about it, but what is happening now is something new, something more serious than anyone has experienced in generations. Last year started badly for the industry and ended worse, with shrinking profits and tumbling stock prices, and 2008 is shaping up as more of the same, prompting even louder talk about a dark turning point.

Microsoft device helps police pluck evidence from cyberscene of crime
By Benjamin J. Romano, Seattle Times technology reporter | Tuesday, April 29, 2008 - http://seattletimes.nwsource.com
The COFEE, which stands for Computer Online Forensic Evidence Extractor, is a USB "thumb drive" that was quietly distributed to a handful of law-enforcement agencies last June. Microsoft General Counsel Brad Smith described its use to the 350 law-enforcement experts attending a company conference Monday. The device contains 150 commands that can dramatically cut the time it takes to gather digital evidence, which is becoming more important in real-world crime, as well as cybercrime. It can decrypt passwords and analyze a computer's Internet activity, as well as data stored in the computer.

Warning: Using a mobile phone while pregnant can seriously damage your baby
Study of 13,000 children exposes link between use of handsets and later behavioural problems
By Geoffrey Lean, Environment Editor | Sunday, 18 May 2008 | AP
Women who use mobile phones when pregnant are more likely to give birth to children with behavioural problems, according to authoritative research. A giant study, which surveyed more than 13,000 children, found that using the handsets just two or three times a day was enough to raise the risk of their babies developing hyperactivity and difficulties with conduct, emotions and relationships by the time they reached school age. And it adds that the likelihood is even greater if the children themselves used the phones before the age of seven. The results of the study, the first of its kind, have taken the top scientists who conducted it by surprise. But they follow warnings against both pregnant women and children using mobiles by the official Russian radiation watchdog body, which believes that the peril they pose "is not much lower than the risk to children's health from tobacco or alcohol". The research – at the universities of California, Los Angeles (UCLA) and Aarhus, Denmark – is to be published in the July issue of the journal Epidemiology and will carry particular weight because one of its authors has been sceptical that mobile phones pose a risk to health.

Check out:
The Media Page of FastZone.com


"It’s not the big that eats the small; it's the fast that eats the slow" - Vadim Kotelnikov | http://www.1000ventures.com/
by Anne Yeiser

A current videocast on imediaconnection presents several marketing mavens fielding the question: What will be the next Killer Ap? Their answers range from "advances in cell phone technology" to "better uses of consumer and personal ID information."

One answer stood out to me: >>Your new hire who is responsible for providing you with insights gleaned from the superabundance of information that affects your operation.<< This came from John Durham of Catalyst.

What a great idea! We all need someone with deep knowledge about our core competencies who will monitor the endless stream of information, news and ideas that could either weaken and damage or hugely improve our organization.

Durham is promoting an idea that is similar to the "Think Tank." (See Top Marketing Concept #2 on FastZone.com.) There are many ways of involving employees in information analysis to guide your operation. "Trend Watching" is an older but still valid method for discerning how information and news may change your tune, also defined on FastZone.

FastZone is the website of DAY Communications, offering Internet-fast Marketing Solutions. Discover links to media, marketing resources, the NEW MEDIA & MORE archives, and online documents that will enable you to dig for your employees' best insights and invent more value for your offerings.



The future is sure to bring a glut of www news and comment. What is your plan for sorting it all out?

Have you wondered: Could my business benefit from an international website--one with many languages enabled? Is text messaging important to my customers? What is the least expensive way for me to get a video on my website? How can I get Google sitelinks? Is Social Media Marketing more important now than SEO? How will the spread of wireless technology affect my advertising? How do I combine new and classic media?

Keep reading NEW MEDIA & MORE, and call toDAY, 502-458-5865, for assistance in determining what advertising insights are most important to your specific marketing challenge.


The information in this eletter is for general use and while we believe all information to be accurate, it is important to remember individual situations require individual solutions. Therefore, information should be relied upon only when coordinated with professional marketing, advertising or public relations advice.

DAY Communications | Anne Yeiser
GENERATING EXCLAMATIONS FOR YOU
2604 Taylorsville Road | Louisville, KY 40205
502-458-5865 | cell 502-548-4076 | fax 458-6467