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NEW MEDIA & MORE looks at the news
Spot Runner Snags a Major: Microsoft's Joanne Bradford
By Zachary Rodgers |
The ClickZ Network, Mar 13, 2008
— Joanne Bradford just made a trade-up that will look to some like a trade-down: She's surrendered oversight of a digital media conglomerate reaching nearly half a billion people globally for a much humbler gig with small-but-hot Spot Runner.
Bradford, until today the chief media officer of MSN's Media Network, has bid adieu to Microsoft to join the Web-TV crossover ad firm. Her new title, EVP of national marketing services, is certainly a modest appellation for one who previously oversaw ad sales to a purported twelfth of the world's populace. In the role, she'll court "national advertisers that are not served by the traditional agency community," Spot Runner said.
Her departure is a significant blow to Microsoft and huge validation for Spot Runner, which offers TV and Web production and placement services for small to mid-sized businesses, along with some other digital services such as search and local lead-gen.
Spot Runner
From Wikipedia, the free encyclopedia - Spot Runner is an American Internet-based advertising agency based in Los Angeles, Calif., that allows advertisers to produce, media plan and media buy all through its website. The company was co-founded by serial entrepreneurs, Nick Grouf and David Waxman, who also co-founded Firefly Network, Inc., which was sold to Microsoft, and PeoplePC, which the co-founders took public before it was acquired by EarthLink.
Spot Runner officially launched on January 11, 2006, although it ran as a beta platform before its official unveiling.
A unique twist to the web-based service is the ability to pick and choose from Spot Runner's library of pre-produced high quality ads and customizing the spot through a simple online process, including the advertisers logo, voice-over script, and other company information.
Spot Runner claims that through its proprietary media planning engine, the service can also create customized media plans by using some basic information entered by the advertiser, such as their industry, target demographics and budget.
http://en.wikipedia.org/wiki/Spot_Runner
Mpowermedia.com Provides Marketing Power to Small Businesses
June 4, 2007 | http://mbreleases.wordpress.com
Mpowermedia.com is the Internet’s largest commercial syndication website. With Mpowermedia.com the small business owner has a viable option to market their business through powerful television advertisements to their demographic without having to have a huge budget to do so. For five-hundred dollars, Mpowermedia.com users receive a professionally produced advertisement that will include professional editing and a voice narration that urges potential customers to take action.
With Mpowermedia.com users can sign up for just $500, and receive a professionally produced advertisement that will include professional editing and a voice narration that urges potential customers to take action. Unlike its competition, Mpowermedia.com offers the same price of $500 for customers to have their commercials created from scratch.
CIA enlists Google's help for spy work
March 31, 2008 | Times Online - Jonathan
Richards
Google has been recruited by US intelligence agencies to help them better process and share information they gather about suspects. Agencies such as the National Security Agency have bought servers on which Google-supplied search technology is used to process information gathered by networks of spies around the world. Google is also providing the search features for a Wikipedia-style site, called Intellipedia, on which agents post information about their targets that can be accessed and appended by colleagues, according to the San Francisco Chronicle. The contracts are just a number that have been entered into by Google's 'federal government sales team', that aims to expand the company's reach beyond its core consumer and enterprise operations.
The Facebook tool which turns your mobile into a snoop
April 1, 2008 | Times Online - Adam Sherwin, Media Correspondent
Husbands who are not where they are supposed to be could soon be in danger of being 'sniffed' out by a mobile phone service that gives suspicious partners an electronic map showing the location of their spouse. The Social Network Integrated Friend Finder (Sniff) is a new application, accessed via Facebook or mobile phone, which could bring an end to frantic "Where r u"? text messages. The service, popular in Scandinavia, promises to provide users with a detailed map of their friends' locations, any time and anywhere. However, there are fears that Sniff could be abused by employers to remove the last vestiges of privacy from staff. Useful Networks, the American company behind Sniff, promised that only consumers who gave their permission could be electronically tracked by the service, which operates across all mobile carriers.
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Now It's the Inc. 5000!
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by Anne Yeiser
Just when you thought prices
couldn't go lower
What would you expect to pay for
400-thread count, Egyptian cotton bedding--a fitted sheet, a flat sheet
and two pillow cases-- in the color of your choice? Whether for a full,
queen or king-size bed, these would cost at least $49 at Wal-Mart, and
even on Overstock.com, the price would be $45 or more. But at a trade
show in Louisville, Ky. on the weekend of March 29, they were offered at $20, or $15 for the peach color. No tax!
This started me thinking. Who is behind www.thebestsheets.com-- tbs (moniker of the piranhas)? It seemed worth exploring.
Nearly all products and services today are being
reevaluated for how best to market them. The process starts with
adjusting the offering because Product is STILL the first P of
marketing. Then the other three Ps are determined. Where should this be
sold (place)? What should we charge (price)? How should we promote it?
In the case of tbs, probably the offering had already been determined.
But how could tbs be differentiated from the vast sea of
look- and feel-alike's?
Start with Price. A significant savings.
Place: Sell tbs on the internet! Get a domain that's easy to remember. But how
will people know to look for such a common product at such an uncommon
price?
Promotion: Trade shows, blogs, and maybe someday an infomercial. That is
how MJ Promotions is doing it. And of course, a wonderful buy will naturally
lead to Word of Mouth advertising.
If you visit thebestsheets.com,
you will find it's only a storefront for MJ
Promotions, and a little more exploration will lead to their website (after
a brief visit to a Michael Jackson page) that explains: "It is our
function to source new and exciting products. Products that have many
unique characteristics, products that are either familiar that we
improve on...or products that have never been seen before. ...We hire
and train people that are able to give these "unnoticed" products a
voice...we demonstrate these products in a very professional and
non-invasive manner. Allowing the attendees of any given event an
opportunity to see a product that they might not have typically been
able to view in person. The products we represent are very unique and
very exciting and are typically not available in everyday retail
outlets."
The tbs bedding set is sold in a
see-through plastic package. The package has an inner sleeve into which
a color announcement is placed. The color card is only 4.5 x 4 inches,
and states: "Sateen Collection - 400 Thread Count Sheet Set 100% Egyptian
Cotton made of a
high strength microcotton thread that will stay soft and light with a
silk-like feeling and color brilliance." The contents, size and "designed
to fit extra thick mattress" are noted. That's all. And at the trade
show the young lady selling the bed sets had a sample for people to feel.
In a Wal-Mart world, manufacturers and retailers must try
new ways of marketing. Or be subsumed by Wal-Mart.
By the way, be sure to thoroughly wash any fabric product made in China before wear or use. The chemicals they use to preserve a fresh appearance are deadly. See the blogs.
I do love my new sheets.
The information in this eletter is for general
use and while we believe all information to be accurate, it is important to
remember individual situations require individual solutions. Therefore,
information should be relied upon only when coordinated with professional
marketing, advertising or public relations advice.
DAY
Communications | Anne Yeiser
GENERATING EXCLAMATIONS FOR
YOU
2604 Taylorsville Road | Louisville, KY 40205
502-458-5865 | cell 502-548-4076 | fax 458-6467
Visit FastZone.com,
domain of DAY Communications, for free marketing tools and more.
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