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FOCUS: Revolutionary Wealth Review
E-letter of DAY Communications

JAN-FEB 2007


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NEW MEDIA & MORE looks at the news
U.S. media jobs slashed 88 percent
CHICAGO, Jan. 25 (UPI) -- U.S. media job cuts surged 88 percent in 2006 from the previous year, a downsizing trend expected to continue this year, a survey said Thursday.
The media industry slashed 17,809 jobs last year, a nearly two-fold increase from the 9,453 cuts in 2005, outplacement consultancy Challenger Gray & Christmas said…
"A sea change in the way people get and read news, not to mention the way they search for jobs, used cars and consumer products, was the primary contributor," the company said.
Media companies, including the New York Times Co. and Time Inc., have already laid off 2,000 employees in 2007, Challenger noted, saying the cuts suggested the downsizing trend would continue.

Terrorists 'use Google maps to hit UK troops' -telegraph.co.uk
By Thomas Harding in Basra | Last Updated: 2:06am GMT 13/01/2007
Terrorists attacking British bases in Basra are using aerial footage displayed by the Google Earth internet tool to pinpoint their attacks, say Army intelligence sources. Documents seized during raids on the homes of insurgents last week uncovered print-outs from photographs taken from Google.
The satellite photographs show in detail the buildings inside the bases and vulnerable areas such as tented accommodation, lavatory blocks and where lightly armoured Land Rovers are parked.
…"We believe they use Google Earth to identify the most vulnerable areas such as tents."

Apple introduces iPhone
Tue Jan 9, 2007 2:54pm
By Duncan Martell
SAN FRANCISCO (Reuters) - Apple Computer Inc. unveiled an eagerly-anticipated iPod mobile phone with a touch-screen on Tuesday, priced at $599 for 8 gigabytes of memory, pushing the company's shares up as much as 8.5 percent.
Chief Executive Steve Jobs said the iPhone, which also will be available in a 4-gigabyte model for $499, will ship in June in the United States. ...The iPod now commands more than a 70-percent share of the U.S. market for MP3 digital music players…
Jobs also said that AppleTV, the device that allows users to stream movies, music, photos, podcasts and TV shows to their home entertainment systems, would ship in February. The 40 gigabyte machine will cost $299.

Microsoft's VISTA unleashed
Updated Tue. Jan. 30 2007 11:18 PM ET
CTV.ca News Staff
With five years, $6 billion and 8,000 workers invested, the industry giant is hoping its slogan for Vista -- "The 'Wow' starts now" -- proves true... The company is hoping the 'wows' will come from users impressed by Vista's 3D graphical user interface, quick search program and security features.

NOTE: Having attended the Developer's Seminar of the Louisville Vista Event on January 30, I saw the major differences between Windows and Vista. Vista recognizes that interactivity and Internet-based applications and databases are the trend (as opposed to the relational databases of Access.) Vista anticipates a full convergence of TV and Internet and is prepared for that with its high quality graphics.


NEW MEDIA & MORE back issues

DAY Communications | Anne Yeiser
GENERATING EXCLAMATIONS FOR YOU
2604 Taylorsville Road | Louisville, KY 40205
502-458-5865 | cell 502-548-4076 | fax 458-6467


The information in this eletter is for general use and while we believe all information to be accurate, it is important to remember individual situations require individual solutions. Therefore, information should be relied upon only when coordinated with professional marketing, advertising or public relations advice.

Have an unforgettable Valentine's evening. Dine and be serenaded in a romantic setting. More...

Future Shock. The Third Wave. Power Shift. And now, Revolutionary Wealth. Having read the first three of Alvin Toffler's bestsellers on how life is changing and why, I searched for his fourth major work in 2000. His series clarified for laypeople the evolution from a "first wave" agrarian-based economy to a "second-wave" industrial to the knowledge-based "third-wave" economy and his prognostications were very useful. I needed the one I was sure would be out in 2000, but it wasn't there.

Future Shock, published in 1970, prepared us for the information age; The Third Wave, published in 1980, further interpreted the movement toward electronic empowerment; Power Shift, published 1990, prophesied a change in the very nature of power. Then, the Tofflers, as Alvin included his wife Heidi, stated they would not publish a book in 2000. The turn of the millennium was not a good time --too many uncertainties. Finally, in 2006, Revolutionary Wealth joined the line up of hallmark achievements for these very special authors.

What's in their book for you? A mind-blowing discourse on what goes on in the first decade of the 21st Century and what to look for; an expansive digest of world trends and events that are churning up the "third wave." A reader might be lucky enough to amass revolutionary wealth by keying into one of the featured trends of the knowledge economy. For example: "The new wealth system demands a complete shake-up in the way increasingly temporary skill sets are organized for increasingly temporary purposes throughout the economy." This prediction may lead you to challenge your staff to find ways of meeting American customer desires by supporting their new and changing family configurations.

Or, you may be the powerful player who pushes legislative change to keep pace with societal need. The Tofflers note that while business and nongovernmental organizations (NGOs) are moving at speeds of 100 or 90 mph, labor unions, education and legal institutions are lagging at speeds of 30 to only 1 mph. This is an amazing dilemma if your law suit is never settled until your actual business need ceases to exist.

Knowledge Described
Taking a bird's eye-- or more like a satellite-- view of production and human labor over history, one sees a bright future despite the glaring hardships besetting nations, economies and workers at the present. A glance at the facts of knowledge reveals why the knowledge-based economy holds immense potential for people relative to the agrarian and industrial epochs…
Knowledge:
1. is inherently non-rival - the greater the number of people who use it, the more likely it is that someone will generate more knowledge from the same bit of it.
2. is intangible
3. is non-linear - tiny insights can yield huge outputs
4. is relational - a unique piece attains meaning only in context with other bits
5. mates with other knowledge - the more there is, the more possible combinations there are
6. is more portable than any other product - can be distributed instantaneously to the next cubicle or to ten million in Hong Kong at the same near-zero price
7. can be compressed into symbols or abstractions - unlike tangibles
8. can be stored in smaller and smaller spaces - coming soon is storage nano scale
9. can be explicit or implicit - shared or not
10. is hard to bottle up - it spreads.
(The above list is an edited version of the ten features on pp. 100-101 of RW.)
read more

Revolutionary Wealth, by Alvin and Heidi Toffler. Published by Alfred A. Knopf, New York, 2006.

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