NEW MEDIA & MORE

FOCUS: Sunset for Analog
E-letter of DAY Communications

JAN-FEB 2008
       


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NEW MEDIA & MORE looks at the news

Feel free to download another 25 million songs - legally
Adam Sherwin, Media Correspondent, in Cannes | The Times | January 28, 2008 — After a decade fighting to stop illegal file-sharing, the music industry will give fans today what they have always wanted: an unlimited supply of free and legal songs. With CD sales in free fall and legal downloads yet to fill the gap, the music industry has reluctantly embraced the file-sharing technology that threatened to destroy it. Qtrax, a digital service announced today, promises a catalogue of more than 25 million songs that users can download to keep, free and with no limit on the number of tracks. The service has been endorsed by the very same record companies - including EMI, Universal Music and Warner Music that have chased file-sharers through the courts in a doomed attempt to prevent piracy.

Jobs Reveals Tiny New Laptop
Jan 15 02:29 PM US/Eastern | By MAY WONG and JORDAN ROBERTSON, AP SAN FRANCISCO - Apple Inc. Chief Executive Steve Jobs took the wraps off a super-slim new laptop at Macworld Tuesday, unveiling a personal computer less than an inch thick that turns on the moment it's opened. Jobs also confirmed the tech giant's foray into online movie rentals, revealing an alliance with all six major movie studios to offer films over high-speed Internet connections 30 days after they're released on DVD. http://www.apple.com

New phone device allows you to 'speak' through your ear
Dec 18 09:00 AM US/Eastern | http://www.breitbart.com
A Japanese company Tuesday unveiled a new device that will allow people to "speak" through their ear so they can use their mobile telephones in noisy places. The device -- named "e-Mimi-kun" (good ear boy) -- doubles as an earphone and a microphone by detecting air vibrations inside the ear, developer NS-ELEX Co. said. The earpiece and an accompanying device can be connected to a mobile phone, or wirelessly to a Bluetooth handset, so that users no longer have to cover their mouths when speaking in a loud environment, the company said. Exterior noise is reduced six-fold by the earpiece, while a chip developed by Sanyo Electric for the accompanying device reduces sound levels ten-fold.

Israeli study says regular mobile use increases tumor risk
Dec 7 09:56 AM US/Eastern | http://www.breitbart.com - Regular use of mobile telephones increases the risk of developing tumours, a new scientific study by Israeli researchers and published in the American Journal of Epidemiology revealed on Friday. An extract of the report seen by Israel's Yedoit Aharonot newspaper put the risk of developing a parotid gland tumour nearly 50 percent higher for frequent mobile phone users -- more than 22 hours a month. The risk was still higher if users clamped the phone to the same ear, did not use hands-free devices or were in rural areas.

Young Europeans prefer Internet
to TV: poll

Dec 5 03:20 PM US/Eastern | http://www.breitbart.com - Young Europeans prefer the Internet over television, and nearly half say they watch less TV because of surfing the web, a poll of 10 European countries showed Wednesday. More than 7,000 people were questioned as part of the survey released by the European Interactive Advertising Association (EIAA). For the first time in the survey, the Internet came ahead of television among 16- to 24-year-olds. Some 82 percent said they go online between five and seven days a week, while 77 percent watch television that often, a five-percent decrease from last year. Forty-eight percent said their TV consumption had dropped as a result of the Internet.

Google to tackle Wikipedia with new knowledge service
Rhys Blakely | The Times December 15, 2007 - Google is to go head-to-head with Wikipedia, the web's largest reference work, in a clash of two of the internet's most powerful brands. A new Google service, dubbed knol, will invite people who know a particular subject to write an authoritative article about it, Udi Manber, a Google engineer, said. Like Wikipedia, articles in knol (the name derives from knowledge) will be free to read online. In a departure from the nonprofit Wikipedia model, however, knol's authors will be able to attach advertising to their work and take a share of revenues.


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New media will help pay off the national deficit!

In the 1960s there was a prophecy: "Everything on the ground is going to the air, and what is in the air is going to the ground." This meant: The air waves that transmitted TV signals were going to underground fiberoptic cable, and the telephone wires grounded by poles stuck in the earth would being replaced by satellite towers that would transmit signals for cell phones.

Today, what is in the air is up for grabs and what is in the ground is not very happy about that. Cable's competition is increasing.

As this eletter hits the broadband, the FCC is auctioning bandwidth that they have dubbed "Beachfront Property." UHF Channels 52-69 are being bid on by communications giants across the US, including Google.

This spectrum is particularly important because it can carry lots of information across long distances and easily penetrate walls.

The Congressional Budget Office has estimated the auction will bring between $10 billion and $15 billion, though some estimates range to $20 billion and higher, according to AP writer John Dunbar. A portion of the proceeds will go to help offset the federal budget deficit.

You might enjoy reading an ongoing discussion about what this auction will engender, whether the FCC has the right to profit from the sales, and much more at freepublic.com.

Louisville media expert and "former insider" Jack Ratterman offers these insights for local consumers: "On Feb. 17, 2009, all analog television stations- Channels 3, 11, 32, 41, etc.- will cease broadcasting on their old analog channels and will broadcast exclusively on their digital channels. (Their spectrum is being auctioned off by the FCC.) The big deal is that your old TV sets will become obsolete and ready for the dumpster in the future. You will need to get a newer digital, wide-screen TV. Cable companies will deliver a converted signal to the older analog TVs for three years; then the consumer must purchase a digital converter for each of their old TVs. So the real date for dumping the old TV sets is 2012.

"Fortunately for consumers, digital TV sets have been dropping in price and are expected to drop another 17% this year, but they are still expensive.

"As the television world transforms itself, local advertisers will have the opportunity to produce and deliver local commercials in HDTV which will open up great creative opportunities. If you have seen an HDTV program you know the quality it delivers, and smaller businesses will be able to take advantage of that bonus in the next few years."

Jack was with WAVE 3 and FOX 41 for 33 years and is now president of The Ratterman Group, a strategic associate of DAY Communications for large media plans.

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DAY Communications | Anne Yeiser
GENERATING EXCLAMATIONS FOR YOU
2604 Taylorsville Road | Louisville, KY 40205
502-458-5865 | cell 502-548-4076 | fax 458-6467

The information in this eletter is for general use
and while we believe all information
to be accurate, it is important to remember
individual situations require individual solutions.
Therefore, information should be relied upon
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