NEW MEDIA & MORE

FOCUS: TV Spots, CMS
E-letter of DAY Communications

 MAY-JUN 2007


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NEW MEDIA & MORE looks at the news
 In Dallas, Commercial Radio Without Commercials
By ANDREW ADAM NEWMAN | NEW YORK TIMES April 23, 2007
Facing increasing competition from satellite radio and iPods, Clear Channel Communications is trying something radically different at a commercial radio station in Texas: getting rid of the commercials. As of today, KZPS in Dallas ...will no longer run traditional 30- or 60-second advertisements. Instead, advertisers sponsor an hour of programming, during which a D.J. will promote its product conversationally in what the company calls integration. For example, the D.J. will identify Southwest Airlines, one of the station’s first advertisers, as the sponsor at the beginning of the program...

Clear Channel launches mobile texting program
By Sue Zeidler | REUTERS |Mon May 21, 2007 11:16AM EDT
LOS ANGELES - Clear Channel Communications Inc. launched on Monday a free mobile program that enables listeners to text-message radio stations from their cell phones to make song requests, get real-time traffic reports and access other information.

Some ads will not work online
Guests at Omni luxury hotels found small scented stickers on the front pages of their free copies of USA Today beginning April 2, 2007. A blackberry aroma tantalized guests to start the day at their hotels with a cup of Starbucks coffee “paired with a fresh muffin.” And newspapers are not the only medium to test sensory marketing. There are now scented ads in bus stops in downtown San Francisco!

Amazon to start selling digital music
By Joshua Chaffin and Aline van Duyn in New York | FT.com | May 17 2007 00:46
Amazon moved to shake up the online music business on Wednesday by setting up a direct rival to Apple... Amazon said its decision to abandon so-called digital rights management software and instead sell tracks in the MP3 format would allow consumers easily to transfer music among a variety of devices – from iPods to personal computers and compact discs. ...“Our MP3-only strategy means all the music that customers buy on Amazon is always DRM-free and plays on any device,” said Jeff Bezos, chief executive of Amazon.

 Razor-thin TV screen you can wear as a T-shirt
May 25, 2007 | DAILY MAIL.co.uk
In the race for ever thinner displays for TVs, cell phones and other gadgets, Sony may have developed one to beat them all - a razor-thin display that bends like paper while showing full-colour video. Sony Corporation posted video of the new 2.5 inch display on its' web page.

 Google launches open-source technology for creating offline web applications.
Google Gears will enable its own applications to be used without an internet connection, launched from a computer’s hard drive, and files created can be stored and accessed on that drive. Google Reader, a news reader, will be offline-enabled from today and other applications would be expected to follow. ...Google says Gears will work with all main browsers on all main platforms – Windows, Mac and Linux. But while it says the Firefox and Opera browsers welcome Gears, it made no mention of Microsoft or its Internet Explorer web browser....
- May 31 2007 00:11 | based on info in FT.com
What are you offering? Phones? Swimwear? Cars? Entertainment? Whatever (almost), to see an inventory of TV ads about YOUR product or service, go to spotrunner.com. This Internet startup is revolutionizing the way TV advertising is created and sold.

On their website you can browse ads, select and personalize the one that feels right for your business, and then create a media schedule to reach your customers. If you need assistance with custom aspects, contact us.

FastZone and DAY Communications continue to evolve in order to provide what you need for communicating and promotions in the Internet Age. This spring FastZone was upgraded to a Content Management System (CMS), partly to find out how such a system could help clients.

"What's in a CMS for me?"
A CMS offers sophisticated features that encourage users to enhance your website's value by their comments or participation. Such systems enable a variety of search-related functions such as for a real estate company, for document management, or even for classified ads and job postings. They offer many features that encourage interactivity such as quizzes, polls, and forums. Click to compare features between and among NUMEROUS systems, many of which are free.

We hope you'll take a moment to explore the FastZone "web 2.0" look, links, newsfeeds, articles and more. In particular, read our second annual analysis of the top tier of Inc. Magazine's 500 fastest growing U.S. private companies. Get valuable insights on improving your business based on what is working for these firms.

DAY Communications has the upgrade to FrontPage software (Microsoft has discontinued FP), and we recently invested in upgrades for Flash, Dreamweaver, Photoshop and other programs useful for your print and website projects. The upgrades furnish templates for new media needs like mobile ads, and help you to comply with all worldwide web standards. As well, there are new and exciting ways to image your message, with new "eye candy" filters. Call toDAY!
DAY Communications | Anne Yeiser
GENERATING EXCLAMATIONS FOR YOU
2604 Taylorsville Road | Louisville, KY 40205
502-458-5865 | cell 502-548-4076 | fax 458-6467
The information in this eletter is for general use and while we believe all information to be accurate, it is important to remember individual situations require individual solutions. Therefore, information should be relied upon only when coordinated with professional marketing, advertising or public relations advice.